Melinda Verrall is an award-winning brand strategist and creative leader who brings together client-side discipline and agency-side agility to build brands that drive sustained growth.

With a foundation shaped by Fortune 500 brand management and years leading growth-stage CPG companies, she helps businesses clarify their positioning, strengthen their platforms, and bring strategy to life through thoughtful design and storytelling.

Her work spans natural food, lifestyle, and lawn & garden industries — blending commercial acumen with a deep understanding of what makes consumers care. Recognized for leading global teams and launching greenfield brands, Melinda built Brandtender® to give companies the strategic rigor and creative partnership they need to grow from the inside out.

JP Ciancimino is a brand strategist and award-winning designer who sits at the intersection of design, language, and psychology.

As Creative Lead at Brandtender®, JP shapes how strategy comes to life, translating brand insight into visual, verbal, and experiential systems that connect on both rational and emotional levels.

With a background spanning global and emerging brands, JP helps companies uncover their true character and express it with clarity and distinction. His approach blends creative intuition with behavioral understanding to build purpose-driven brands that look right, feel right, and endure.