Melinda Verrall is a brand strategist, founder and principal of Brandtender Consulting LLC, where she oversees the creative and strategic direction of the company. Melinda has expertise taking organizations into new growth areas, identifying and entering untapped markets and creating success in them. She has extensive experience with organic, high-growth, sustainable organizations, including Ag, and Lawn + Garden, specializing in products that align with the beliefs of LOHAS consumers, with a passion for authentic consumer-engagement and commercial-minded retail solutions that stay true to brand. Melinda has been recognized for leading domestic and international cross-functional teams in pioneering greenfield projects across the USA, UK, and Europe.
