Retail Growth Marketing Leadership For Consumer Brands

Brandtender was built for brands with strong products and growing retail pressure.

Founder Melinda Verrall brings together senior brand strategy, creative direction, and retail marketing leadership in one relationship.

MELINDA VERRALL

Operator Experience. Retail Perspective. Creative Direction.

Melinda Verrall spent over a decade at The Scotts Miracle-Gro Company before building the retail division at True Organic Products from the ground up.

Today, she works directly with consumer product brands navigating retail growth, packaging evolution, omnichannel expansion, and agency coordination.

Clients work directly with Melinda throughout the engagement.

No layers.
No hand-offs.
No disconnected strategy and execution.

years in business

20+

businesses supported

100's

products launched

BASED IN BOULDER, CO

WHAT MAKES BRANDTENDER DIFFERENT

Most Brands Don’t Need A Full-Time Brand Leader

They need senior marketing leadership at the moments where growth exposes weaknesses in the brand.

Brandtender combines:

strategic brand leadership
creative direction
retail marketing experience
agency oversight
omnichannel execution

without the overhead and complexity of building a large internal team.

CATEGORY FOCUS

Especially Experienced in Lawn & Garden

Brandtender specializes in Lawn & Garden, Outdoor Living, Home & Garden, and adjacent consumer product categories.

These industries are full of strong products competing in increasingly sophisticated retail environments.

The brands that win are not always the brands with the best product.
They are the brands with the clearest positioning, strongest packaging systems, and most disciplined execution.