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Let's build something beautiful together

We have been manifesting purpose-built experiences that stand out and defy tradition since 2019, with Melinda at the forefront and core of every project, bringing creative thinking and strategy through the use of visual platforms that are grounded in compelling language and consumer brand psychology.

Boulder, Colorado

Headquarters

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6
years in business
20+
businesses supported
100's
products launched
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Our mission is to support your growth potential, as a force of nature moving you forward.

Brandtender® - relentless evolution. 

Our values

Tenacious

We figure it out by showing up and seeing it through

Thoughtful

We adapt to your team and business for optimal success

Creative

We improve the human experience through creative and interactions

Human

We work with compassion, kindness, and a sense of humor

Welcome to our world.

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Meet The Founder.

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FOUNDER & BRAND BUILDER

Melinda Verrall

Melinda Verrall is an award-winning strategic marketer and creative leader who brings together client-side discipline and agency-side agility to build brands that drive sustained growth.

With a foundation shaped by Fortune 500 product development, brand management and years leading CPG business units (SBUs), she helps businesses clarify their positioning, strengthen their platforms, and bring strategy to life through thoughtful design and storytelling.

Her work spans FMCG, CPG and B2B markets in the Food, Lawn & Garden, Agricultural, and Lifestyle, industries, blending commercial acumen with a deep understanding of what makes consumers care.

Recognized for leading global teams and launching greenfield initiatives, Melinda built Brandtender® to give companies the strategic rigor and creative partnership they need to grow from the inside out.

ex Kimberly-Clark  |  ScottsMiracle-Gro |  Sports Direct  |  True Organic Products  |  The Sill

Capabilities

 

Brand Consultancy & Management

Discovery & Research

‍Go-to-Market Strategy
‍
Brand Platform
‍
Brand Marketing
‍
Sales Enablement

 

Consumer Insights

Consumer Research & Testing

Content Strategy

Brand Psychology

Marketing Briefs

 

Branding

Brand Strategy
‍
Visual Identity
‍
Verbal Identity & Messaging
‍
Design Systems
‍
Brand Guidelines

 

Packaging Design

Concepts

Copy Docs

Draft Dielines

Pack Renders

 

Website Design

Content Strategy

Web Design

Content Production

Website Development

 

Design & Content

Copywriting

Art Direction

Illustration & Graphic Design

Iconography

Collateral

Animation

Photo Editing & VFX

Content Production

Become a Service Partner

Together we accelerate brands and navigate the vast array of unique consumer business needs. Our vision is for people to be connected within a dimension of creativity and language that elevates them.

Let's work on great things together.

Get in touch